Kung Fu Panda


No, I’m not talking about the animated movie with Jack Black. :)

I’m talking about the latest Google update that will change how us as marketers look at SEO. The “Kung Fu” reference is because it’s probably going to kick a lot of marketer’s asses. Ha!

With the evolution of search, we’ve had to change the way we emphasize organic search as part of a holistic digital marketing strategy. SEO is a long term strategy that can shift at any moment. It’s because of changes just like this that you must have or invest in a level of expertise that can effectively shift as search shifts . You have no control over Google and when they want to change the landscape for organic search. We’ve been preaching how businesses should focus on their end users and the experience they have on their websites.

The search engines may bring them there but they can’t keep them there. You can even ask students from this past maymester class I taught or even go back to last year’s fall session I taught. The whole time I preached about the user experience being more important than the search engines. And NO, I didn’t have some secret insight into this Panda update Google has made. It just makes sense to to put a strategy in place that focuses on the quality of traffic rather than the quantity of it.

In the below video you will hear Rand Fishkin of SEOMOZ explain the latest Panda update Google has put out. It focuses on the user experience and not on a bunch of irrelevant things like keywords in the code or who has the most links. It now comes down to the end users holistic satisfaction with a website overall. Which is the way it should be.

So enjoy the video and have a great 4th of July weekend!