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YELLOW7’s California Office Comes Online

jon — Wed, 13 Aug 2008 19:49:04 +0000

Blue Tooth in Watches - Design vs Function

jon — Tue, 22 Jul 2008 21:33:54 +0000

Originally posted at Subash Gives Nothing for Anything , blue tooth has moved to the wrist watch. Sony has started to produce a watch with blue tooth where as your phone rings a simple glance at your watch will show who is calling. Great concept that promises to add additional functionality to the watch. Now, check the time, check the date, and who is calling you…or called you. Read the whole story here.

Consider Universal Search as Part of your SEO Strategy

jon — Fri, 30 May 2008 16:12:44 +0000

While browsing through SEOChat today I came across an article titled “Getting Creative with Content for Universal Search” by Terri Wells. It is a great read and brings up some interesting information to consider.

A search these days on Google brings up more than just links to websites. Now it is common to see videos and images mixed into the organic search listing results. This is known as Universal Search and should be considered during content creation for an effective SEO strategy. We all have our “tricks-of-the-trade” but anchored deep in any SEO strategy is the need for quality content. After all, “Content is King!” That content used to be paragraph after paragraph of text organized in an easy to find ( spider ) structure. To a large extent that is still important but now consider what images or videos you may have that will help your rankings for a particular keyword.

Fast Forward 2013 Cell Phones as Personal Management Devices

jon — Fri, 08 Feb 2008 22:05:08 +0000

If you think your cell phone is a vital part of your life now….just wait a few years. The cell phone will become your Personal Management Device and, oh yeah, it will make telephone calls too! IBM has a great piece on their site called the 5 - in - 5. It stands for the 5 best innovations that will change our lives in the next 5 years. Though I’m not sure if 5 years is a realistic timeframe, I am really excited about what is to come in the mobile device market.

In the next 5 years, your cell phone will become your banker, ticket broker, personal shopper, appliance manager and more. You will be able to connect with our friends in more ways than simple text messaging. You will be able to involve them into your experiences. Your phone will be equipped with technology that will allow you to snap a photograph of an item and then search the web for the best prices, comparable products, where to buy them ( both on- and offline ), how to get there, instant purchase options and more. You will be displayed more photographs of that item, implementation instructions, schematics, chemical makeup, dimensions, weight…..

When you get home, your phone will be your universal remote, it will dim your lights, close your garage door, turn on your sprinkler system, feed your pets ( via an automatic pet food dispenser of course ), sync to your refrigerator and pantry to take inventory and create a shopping list, order take out ( because after all, your fridge said you were empty ), and allow you to access your answering machine ( duh…its a phone! ).

Available in the next 5 years? I hope!

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Call 1-800-Goog-411 for free directory assistance.

jon — Wed, 30 Jan 2008 21:08:18 +0000

Google is at it again…Total World Domination. The Walmart of the Internet has created Google 411. A fast, easy and FREE directory assistance service. From any phone, dial 1-800-Goog-411 and simply answer the questions:

1. What city and state?

2. What business name or category?

You are then given a few choices to go with….all voice activated.

Google uses the information provided by Google Maps to list your business so make sure your phone number is correct on your Google Maps / Google Local listing.

A few of the FAQs have some hidden information about what you are giving Google.

For example:

How can I limit the information Google collects when I call Goog-411?

Google says:

There are a couple of ways you can control the way we collect and store information from your calls.

First, to delete any information we’ve associated with your phone number in the past, press the star (*) key at the beginning of your next call to GOOG-411 and follow the steps from there. Your phone number and all information associated with it will be deleted from the GOOG-411 system. We still keep anonymous information about all calls, but this information won’t be stored with your phone number.

Second, to avoid having any information associated with your phone number in the future, just block your caller ID before you call. With many phone services, you can do this by dialing *67 before the phone number. In most cases, you can also block your number through the menus on your mobile phone. For specific details on how to block your caller ID, contact your service provider.

Can I advertise on this service?

Google says:

At this point, we do not have advertising opportunities for this service.

Does anyone believe that won’t change in the future?

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How much is a 2008 NFL Superbowl Commercial?

jon — Sat, 19 Jan 2008 06:52:36 +0000

How’s $3 million for 30 seconds sound? That is $100,000 per second in case anyone is counting. What a bargain! The Super Bowl has long been a prime audience for many of the nations biggest brands. Soft Drinks, Banks, and Beer top the list of companies willing to shell out the dough.

Budweiser has exclusive rights among during the broadcast leaving Coors to scramble for another way to capitalize on the “big game”. Coors Brewing Company is inviting its consumers to submit their user generated content ( VIDEOS ) online to win tickets to the event. The “Who Wants it More?” promotion runs for 5 weeks leading up to the Super Bowl. Consumers are challenged to create videos demonstrating why they deserve to get tickets to the 2008 Super Bowl.

Users upload their Coors videos to coorslight.com or coorsbeer.com along with an entry code that comes from specially marked cans and bottles. The promotion is advertised through web advertising, point-of-sale, out-of-home, and radio ads. I’m not sure the “entry code” is a great idea. Seems like that could conflict with the amount of submissions.

Coors will keep the videos on the site through the promotion period but “doesn’t have plans to use the submissions in further advertisements.” YEAH RIGHT! I see another Miller “Over the top” Home with Christmas Lights and Rockin’ Music Display coming. That started out the same way, got viral, and then Miller decided …”Hmmmm, this viral video thing might have some worth.”

Each week Coors is picking a winner. The weekly winners will then compete head to head I guess….why else would there be a weekly winner right?

I think this really has a chance to be a very cost effective yet rewarding campaign for Coors. Who knows….you might get the next “She Bang She Bang” dude or “LEAVE BRITNEY ALONE” guy.?. So far the entries are a little weak.

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Life is too short for the wrong job: Ad Campaign

jon — Tue, 08 Jan 2008 19:26:19 +0000

I saw this ad campaign last year ( 2007 ) and could not for the life of me remember the particulars. I have since tracked it down and decided to blog about it selfishly so that I will always have a copy of it :). The ad campaign ( below ) features “real-life” images pasted to the side of various convenience machines ( ie: ATM, Phone Booth, Washing Machine, etc. ). The campaign was created by Scholz & Friends from Berlin.

“Life is too short for the wrong job.“ With this message, Scholz & Friends Berlin advertises for jobsintown.de and delivers surprising insights into the inner life of machines.

This campaign won a host of awards in 2006/2007.

click image for larger view

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That’s a mighty fine looking appliance you got there.

jon — Sat, 05 Jan 2008 07:36:06 +0000

Good design is good design. When good design mixes with functionality it’s great design. A trip through today’s department stores and you will notice the world of design introduced into more and more household products. Sleak, shiny, and colorful appliances are now the rage. Kitchens have appliances that look like something from The Jetson’s. Fridges that tell you when to order more food. Water Filters that tell you when its time to replace them. And vacuum cleaners that look almost too nice to use.

Take for example this little beauty. Yeah, it’s a vacuum cleaner. Are you kidding me? Looks very different than that old bulky 80’s-ish style. It’s a Dyson. Dyson’s have pretty much become the front runner when it comes to design, functionality and reliability. Even their website takes design very seriously.

From the showroom to the Dyson parts area of the website, you can tell the site was really well thought out.

1. Easy to navigate.

2. Simple to locate products or parts.

3. Nice to look at.

Great job Dyson!

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Hassle Me. Ok, Fine.

jon — Thu, 03 Jan 2008 23:37:40 +0000

The evolution of the Internet has pretty much always had parts of it that were annoying or ‘A Hassle’. This site will hassle you all you want…but in a good way…I guess. I’ve been Stumbling like a crazy person for the last two days. New toy I guess, but it really is a great way to find a ton of information on the web. The latest fine was HassleMe.co.uk. Its great. You tell them to hassle you every X amount of days, about X topic and they will.

Some of the Popular Hassles are:

1. Go to the gym every 4 days.
2. Call your mother every 7 days.
3. Practice the Piano every 3 days.

Its great, you just put in your email and you will get “semi-regular” emails reminding you of the the things you need to be doing. Freakin’ Cool Man!

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Stumbled Upon Eight Principles of Fun

jon — Thu, 03 Jan 2008 04:36:27 +0000

I have recently become an avid Stumbler on Stumble Upon. I’ve “had it” for a while but just started using it. Maybe I’m the last person to find this site ( or saw it back in the day and just now watched it ) but this is a cool site: http://www.eightprinciples.com/ . I like how the flash is done. Simple and minimal with a nice use of color and typography. I think you will enjoy!

Image from www.myflashresource.com

http://community.zdnet.co.uk/blog/0,1000000567,2000562391b,00.htm