Category: Strategy

Medical Practice Cost-per-Lead REDUCED by 77%!

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How did we do it? Remarketing! If you aren’t using “Remarketing” you are wasting a portion of your online advertising budget. What is Remarketing? Remarketing is a service that lets you reach people who have previously visited your site by More »

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Why Every Business Should Do ReMarketing

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First, what is remarketing? Here’s what Google says… Remarketing lets you show ads to users who’ve previously visited your website as they browse the Web. When you use remarketing, you’ll tag pages of your site that correspond to certain categories More »

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Why Most Doctor’s Websites Don’t Work

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The process works like this: FIRST: A potential new patient goes to Google and types in a keyword ( ie: plastic surgery ) NEXT: The visitor then clicks a link and goes to your website. If the visitor “likes” what they More »

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The 3 Screens of Marketing – Will Soon Be 2

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The first television advertisement was broadcasted in the United States on July 1, 1941. The watchmaker Bulova paid $9 for a placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. At least More »

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A B C – Always Be Communicating!

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Now I know what you’re thinking, “shouldn’t that be, Always Be Closing.” Yes, if we were still living in the times of Glengarry Glenross or perhaps Boiler Room, the motto would be to “Always Be Closing.” That’s not the times More »

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Customer Service, Be the Exception NOT the Standard

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Doesn’t it feel like the standard in customer service is, “how quickly can we get you off the phone”? Or “We’ll do whatever we can to get you as a customer but once you are a customer, we no longer More »

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Small Businesses Focus Online Spend on Websites

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Looking to other low-cost marketing options A plurality of small businesses will keep their marketing budgets steady next year across the board, including spending on websites, direct mail, print, TV and social media, according to research by Zoomerang and GrowBiz More »

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