Category: Strategy
Medical Practice Cost-per-Lead REDUCED by 77%!
October 3, 2012How did we do it? Remarketing! If you aren’t using “Remarketing” you are wasting a portion of your online advertising budget. What is Remarketing? Remarketing is a service that lets you reach people who have previously visited your site by More »
Posted in Search, Strategy | Leave a commentWhy Every Business Should Do ReMarketing
July 9, 2012First, what is remarketing? Here’s what Google says… Remarketing lets you show ads to users who’ve previously visited your website as they browse the Web. When you use remarketing, you’ll tag pages of your site that correspond to certain categories More »
Posted in Search, Strategy | Leave a commentWhy Most Doctor’s Websites Don’t Work
June 8, 2012The process works like this: FIRST: A potential new patient goes to Google and types in a keyword ( ie: plastic surgery ) NEXT: The visitor then clicks a link and goes to your website. If the visitor “likes” what they More »
Posted in Creative, Search, Strategy | Leave a commentThe 3 Screens of Marketing – Will Soon Be 2
April 8, 2011The first television advertisement was broadcasted in the United States on July 1, 1941. The watchmaker Bulova paid $9 for a placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. At least More »
Posted in Mobile, Strategy | Leave a commentA B C – Always Be Communicating!
March 21, 2011Now I know what you’re thinking, “shouldn’t that be, Always Be Closing.” Yes, if we were still living in the times of Glengarry Glenross or perhaps Boiler Room, the motto would be to “Always Be Closing.” That’s not the times More »
Posted in Strategy | Leave a commentCustomer Service, Be the Exception NOT the Standard
December 13, 2010Doesn’t it feel like the standard in customer service is, “how quickly can we get you off the phone”? Or “We’ll do whatever we can to get you as a customer but once you are a customer, we no longer More »
Posted in Strategy | Leave a commentSmall Businesses Focus Online Spend on Websites
November 18, 2010Looking to other low-cost marketing options A plurality of small businesses will keep their marketing budgets steady next year across the board, including spending on websites, direct mail, print, TV and social media, according to research by Zoomerang and GrowBiz More »
Posted in Social, Strategy | Leave a comment