The 3 Screens of Marketing – Will Soon Be 2

Posted on April 8, 2011 by admin

The first television advertisement was broadcasted in the United States on July 1, 1941. The watchmaker Bulova paid $9 for a placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. At least More »

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A B C – Always Be Communicating!

Posted on March 21, 2011 by admin

Now I know what you’re thinking, “shouldn’t that be, Always Be Closing.” Yes, if we were still living in the times of Glengarry Glenross or perhaps Boiler Room, the motto would be to “Always Be Closing.” That’s not the times More »

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Customer Service, Be the Exception NOT the Standard

Posted on December 13, 2010 by admin

Doesn’t it feel like the standard in customer service is, “how quickly can we get you off the phone”? Or “We’ll do whatever we can to get you as a customer but once you are a customer, we no longer More »

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Small Businesses Focus Online Spend on Websites

Posted on November 18, 2010 by admin

Looking to other low-cost marketing options A plurality of small businesses will keep their marketing budgets steady next year across the board, including spending on websites, direct mail, print, TV and social media, according to research by Zoomerang and GrowBiz More »

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