Category: Search

Medical Practice Cost-per-Lead REDUCED by 77%!

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How did we do it? Remarketing! If you aren’t using “Remarketing” you are wasting a portion of your online advertising budget. What is Remarketing? Remarketing is a service that lets you reach people who have previously visited your site by More »

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The Down & Dirty with Paid Search (PPC)

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You have to pay to play. It’s not cheap, especially in the beginning. I’ll break it down for you. 1.) Each and every click WILL cost you money. Whether it be .10 cents, $10.00 or $100.00. It costs something. 2.) More »

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Why Every Business Should Do ReMarketing

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First, what is remarketing? Here’s what Google says… Remarketing lets you show ads to users who’ve previously visited your website as they browse the Web. When you use remarketing, you’ll tag pages of your site that correspond to certain categories More »

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Google’s Version of “Happy Feet” will Make You Dance Too!

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In an article published today on Inc.com called What You Need to Know About Google’s Penguin Update it talks about yet another change to Google’s search algorithm. This particular change deals more with Site-Wide Links and too many links from More »

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Why Most Doctor’s Websites Don’t Work

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The process works like this: FIRST: A potential new patient goes to Google and types in a keyword ( ie: plastic surgery ) NEXT: The visitor then clicks a link and goes to your website. If the visitor “likes” what they More »

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Kung Fu Panda

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No, I’m not talking about the animated movie with Jack Black. :) I’m talking about the latest Google update that will change how us as marketers look at SEO. The “Kung Fu” reference is because it’s probably going to kick More »

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It’s going to cost Penney’s Pennies?

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This should be a lesson to all businesses that the people you hire could end up costing you more than their fees. It’s a great read, especially if you are in the process of hiring a search agency. The article More »

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SEO on a Small Budget

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This post regarding SEO is directed towards small and medium sized businesses. Let’s look at things from this perspective.  You have a fairly new business.  Only a year or two old.  You’re launching your website and now need to figure More »

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