New website launch by YELLOW7.com 

Patients Seeking Body-Jet Liposuction Now Have Online Resource

BodyJetDocs.com, an online resource designed to match patients interested in Body Jet Liposuction with quality physicians in their geographic area, has been released to the public. Visitors to the site can learn more about Body Jet Liposuction, view body jet before and after photographs, read testimonials, frequently asked body jet questions and browse Body Jet doctors profiles all online. Those seeking more information from a Body-Jet doctor in their area can simply complete the quick contact form located on the doctors profile page.

Body-Jet is a revolutionary and effective fat removal solution designed to be less traumatic on the body than traditional liposuction. BodyJet uses a thin, fan-shaped water jet that is channeled into the fat tissue. The fat, as a result, easily loses its structure and is released. The results are excellent, allowing assessment of contour and fat removal during surgery much easier.

Advantages of Body Jet include:

• Better Results
• Less Bruising
• Less Swelling
• Less Pain
• Faster Recovery
• Smoother Results

In addition, the procedure can be performed while the patient is awake with no need for general anesthesia.

About BodyJetDocs.com
BodyJetDocs.com is an online resource developed to match people seeking Body-Jet liposuction with Body Jet Doctors in their area. Body Jet Doctors can use the site to promote their practice and provide additional information about the procedure.

For more information visit www.bodyjetdocs.com or call 1-888-518-1988.

If you think your cell phone is a vital part of your life now….just wait a few years.  The cell phone will become your Personal Management Device and, oh yeah, it will make telephone calls too!  IBM has a great piece on their site called the 5 - in - 5.  It stands for the 5 best innovations that will change our lives in the next 5 years.  Though I’m not sure if 5 years is a realistic timeframe, I am really excited about what is to come in the mobile device market. 

In the next 5 years, your cell phone will become your banker, ticket broker, personal shopper, appliance manager and more.  You will be able to connect with our friends in more ways than simple text messaging.  You will be able to involve them into your experiences.  Your phone will be equipped with technology that will allow you to snap a photograph of an item and then search the web for the best prices, comparable products, where to buy them ( both on- and offline ), how to get there, instant purchase options and more.  You will be displayed more photographs of that item, implementation instructions, schematics, chemical makeup, dimensions, weight…..

When you get home, your phone will be your universal remote, it will dim your lights, close your garage door, turn on your sprinkler system, feed your pets ( via an automatic pet food dispenser of course ), sync to your refrigerator and pantry to take inventory and create a shopping list, order take out ( because after all, your fridge said you were empty ), and allow you to access your answering machine ( duh…its a phone! ).

Available in the next 5 years?  I hope!

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Find a California Day Spa near you.

http://dir.free-press-release.com/89-1.html
Press Release: Hermosa Beach Spa for Mother’s Day

The latest in RVs are the toy haulers.  These RVs have a built in garage to haul your toys where ever your destination may be. Check them out at one of our Texas RV Dealers.

Review the latest news involving personal injury lawyer.

How’s $3 million for 30 seconds sound?  That is $100,000 per second in case anyone is counting.  What a bargain!  The Super Bowl has long been a prime audience for many of the nations biggest brands.  Soft Drinks, Banks, and Beer top the list of companies willing to shell out the dough. 

Budweiser has exclusive rights among during the broadcast leaving Coors to scramble for another way to capitalize on the “big game”.  Coors Brewing Company is inviting its consumers to submit their user generated content ( VIDEOS ) online to win tickets to the event.  The “Who Wants it More?” promotion runs for 5 weeks leading up to the Super Bowl.  Consumers are challenged to create videos demonstrating why they deserve to get tickets to the 2008 Super Bowl.

Users upload their Coors videos to coorslight.com or coorsbeer.com along with an entry code that comes from specially marked cans and bottles.  The promotion is advertised through web advertising, point-of-sale, out-of-home, and radio ads.  I’m not sure the “entry code” is a great idea.  Seems like that could conflict with the amount of submissions. 

Coors will keep the videos on the site through the promotion period but “doesn’t have plans to use the submissions in further advertisements.”  YEAH RIGHT!  I see another Miller “Over the top” Home with Christmas Lights and Rockin’ Music Display coming.  That started out the same way, got viral, and then Miller decided …”Hmmmm, this viral video thing might have some worth.”

Each week Coors is picking a winner.  The weekly winners will then compete head to head I guess….why else would there be a weekly winner right? 

I think this really has a chance to be a very cost effective yet rewarding campaign for Coors.  Who knows….you might get the next “She Bang She Bang” dude or “LEAVE BRITNEY ALONE” guy.?.   So far the entries are a little weak.

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Spend anytime on the Internet and you have to quickly stay on top of acronym after acronym.  SEO, SEM, PPC, LOL, SMM, Y2K, TTL, OMG….and now, Meme.  What the heck?  That is what my kid calls my wife’s mom ( his Granny ).  Well, that aint the kind of Meme I’m talking about. 

A Meme ( sound it out like Mem e ) has a couple of boring and confusing definitions:

1. An idea that can replicate and evolve.
2. A unit of cultural information that is a basic idea posted by one person that can then be transferred from one person to another and then subjected to mutation, crossover and adaptation.
3. The cultural counterpart of genes - a value or pattern of behavior that is passed from one generation to another.

 Huh?

An Internet meme is any kind of viral information ( such as a funny video or blog post ) that prompt inspiration from other bloggers.  Meme’s can be questions like: “What is your favorite Movie?” or “Tuna fish. Water or oil? What do you add to make yours?”  They are quick inserts that prompt people to react and expand on the submissions and thoughts of others.

If you are looking for a collection of meme’s to get you going, check out The Daily Meme.

I guess the next obvious “big, hip thang” will be the Papa.

Cigarrest explains the dangers of smoking cigarettes.

There in the dentist waiting room sat Entrepreneur Magazine. I had forgotten about that magazine and flipped to a page where the subscription card would most likely be. ( yeah, last minute Christmas gift to myself … I let that magazine lapse about 2 years ago ).  And there it is: “The Truth About Truemors - An interview with Guy Kawasaki.”  Guy and I go way back…..ok, he doesn’t even know that I am alive but I’ve been a big fan of his.  Anyway, the piece is a nice read.  It is a glimpse into the mind of Guy Kawasaki and his new venture, Truemors.  The site www.truemors.com let’s ‘citizen journalists’ express themselves and “tell the world something without having to run a website or a blog.” 

Truemors is another one of those “Social Communities” where the content is created solely by the site’s visitors.  The community fuels the site, its path, and even its online personality.  The online masses can choose to embrace or bash a site within a very short amount of time. 

“The blogosphere is full of angry nay-sayers who are good at tearing things down but not at innovating. They should move out of their mothers’ houses and start dating.” - Guy Kawasaki

Truemors makes money with Advertising and Sponsorship - a common method for funding such communities.  So, does this mean that companies are spending ad dollars with Social Media websites?  Do they even know the difference?  The opportunites to market a company online is quickly moving beyond just PPC and SEM/SEO ( Search Engine Marketing/Search Engine Optimization ). 

Take for example www.fthebigthree.com.  The site was created to illustrate the opportunities available to find products and services through communities rather than search engines.  For example, if you respect my opinion then maybe you will check out Truemors.com.  If you don’t….well, I guess you won’t.  But, a search engine doesn’t give you that same two-way, push/pull feel.  It pretty much just does the pushing - hoping to serve up the best match to your keyword search. 

A buzz can run through a community very quickly ( positively or negatively ) leading to the success or failure of a campaign ( even if their wasn’t a campaign to start with )…..

OK, I’m getting off track here…

Guy was asked: “What advice would you share with other entrepreneurs about this startup exercise?” 

Guy Kawasaki: The most important lessons are: Do things quick, dirty and fast; don’t wait for the perfect time/market/product; ignore the naysayers–odds are they are right, but you’ll never know unless you try; and keep things cheap so you can make a lot of mistakes.

Wow, how the Internet makes starting a business a much different process than just a few years ago.  Where is the planning and planning and the endless business plan wrapped around 100 pages of double-speak? 

Well, I have to admit that when I first started seeing “Firefox” listed in my website logs that I put it in the same category as Netscape and a host of others that have tried to garner market share from Microsoft.  As the percentage of my site visitors with Firefox continued to increase each month ( now 30% ) I had to take notice.  Developers don’t like “new” ways introduced to the viewing and interacting process.  It creates doubt that the outcome will look like it was originally planned out to be.  The graph below shows thecounter.com’s December 2007 breakdown.  I like to use thecounter.com’s stats because it’s a pretty good breakdown of the “real” Internet world stats from a collection of diverse industries and targets.

OK, so back to the original reason for the post…

I was on ComputerWorld yesterday and noticed a pretty nice article that showcases of the the tweaks for Firefox.  Check it out.

Forbes | BusinessWire | 11.06.07

Two of the Southwest’s top communication companies have decided to get more social.

Dallas-based Michael A. Burns & Associates Inc. (MB&A) has formed an alliance with YELLOW7 Interactive, a full-service Internet marketing company, to create a one-stop resource for developing, launching and managing online PR campaigns.

Headquartered in Little Elm, Texas, YELLOW7 offers a broad range of interactive marketing services, including blogs, consumer-generated media, online branding, site optimization and content management. MB&A is one of the largest PR firms in the Southwest, and specializes in media-centric marketing campaigns that are national or international in scope.

According to Jason Burgess, managing director of YELLOW7, the two agencies have joined forces to capitalize on the skyrocketing demand for emerging social media.

“A recent study showed that 93% of journalists now visit online press rooms,” Burgess said. “The Internet is becoming a primary engine in the field of journalism, not only as a tool for reporters and editors, but also as a powerful–possibly the most powerful–communications medium.

“We’re partnering with MB&A to create a team that combines online capabilities with broad-based expertise in traditional, off-line media relations. Together, the whole is greater than the sum of the parts.”

Michael A. Burns, CEO of MB&A, said: “Social media campaigns not only require Internet technology expertise, but strategic communication services as well. By combining our media relations skills with Yellow 7’s Internet capabilities, we both can offer clients a one-stop resource for social media solutions.”

About YELLOW7 Interactive

YELLOW7 Interactive is a new media and search-focused agency with over 10 years experience in website design and optimization. A specialist in developing rich media solutions online, YELLOW7 works with clients on a per project basis or on a multi-level, multi-functional marketing strategy. For more information, visit www.yellow7.com/.

About MB&A

Founded in 1989, Michael A. Burns & Associates Inc. (www.mbapr.com) is a full-service public relations firm with offices in Dallas and New York. One of the largest public relations agencies in the Southwest, MB&A is the exclusive Dallas partner of The Worldcom Public Relations Group (www.worldcomgroup.com), the world’s largest network of independent public relations agencies.