Author Archives: admin

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Medical Practice Cost-per-Lead REDUCED by 77%!

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How did we do it? Remarketing! If you aren’t using “Remarketing” you are wasting a portion of your online advertising budget. What is Remarketing? Remarketing is a service that lets you reach people who have previously visited your site by More »

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The Down & Dirty with Paid Search (PPC)

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You have to pay to play. It’s not cheap, especially in the beginning. I’ll break it down for you. 1.) Each and every click WILL cost you money. Whether it be .10 cents, $10.00 or $100.00. It costs something. 2.) More »

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Why Every Business Should Do ReMarketing

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First, what is remarketing? Here’s what Google says… Remarketing lets you show ads to users who’ve previously visited your website as they browse the Web. When you use remarketing, you’ll tag pages of your site that correspond to certain categories More »

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Google’s Version of “Happy Feet” will Make You Dance Too!

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In an article published today on Inc.com called What You Need to Know About Google’s Penguin Update it talks about yet another change to Google’s search algorithm. This particular change deals more with Site-Wide Links and too many links from More »

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7 Ways Doctors Get More Facebook “Likes”

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First of all, why would a healthcare provider care about Facebook “Likes”? I mean, isn’t that just the online community for bettering your friend’s latest status update or bragging about your latest vacation? Yes it is…but for business-related purposes it More »

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When Should You Go Mobile?

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Every day new stats come out telling us why Mobile is here and here to stay. We get charts, graphs, blogs, news articles and other content that tells us where spending will be on Mobile in 2016. That’s great! However, More »

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Why Most Doctor’s Websites Don’t Work

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The process works like this: FIRST: A potential new patient goes to Google and types in a keyword ( ie: plastic surgery ) NEXT: The visitor then clicks a link and goes to your website. If the visitor “likes” what they More »

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Kung Fu Panda

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No, I’m not talking about the animated movie with Jack Black. :) I’m talking about the latest Google update that will change how us as marketers look at SEO. The “Kung Fu” reference is because it’s probably going to kick More »

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Free isn’t always Free

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I’ve been pretty busy this last month teaching a Maymester class at the University of North Texas. The main assignment for the class was for the students to develop a marketing plan with digital marketing initiatives as the main focus. More »

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“It’s not you, it’s me.”

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This is a typical relationship cop-out. We’ve either heard it, said it or at least know someone who has. :) But in this scenario I’m not talking about relationships. I’m talking about design. Design is so subjective that it’s hard More »

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