Author Archives: admin
Kung Fu Panda
July 1, 2011No, I’m not talking about the animated movie with Jack Black. :) I’m talking about the latest Google update that will change how us as marketers look at SEO. The “Kung Fu” reference is because it’s probably going to kick More »
Posted in Search | Leave a commentFree isn’t always Free
June 6, 2011I’ve been pretty busy this last month teaching a Maymester class at the University of North Texas. The main assignment for the class was for the students to develop a marketing plan with digital marketing initiatives as the main focus. More »
Posted in Creative | Leave a comment“It’s not you, it’s me.”
April 25, 2011This is a typical relationship cop-out. We’ve either heard it, said it or at least know someone who has. :) But in this scenario I’m not talking about relationships. I’m talking about design. Design is so subjective that it’s hard More »
Posted in Creative | Leave a commentThe 3 Screens of Marketing – Will Soon Be 2
April 8, 2011The first television advertisement was broadcasted in the United States on July 1, 1941. The watchmaker Bulova paid $9 for a placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. At least More »
Posted in Mobile, Strategy | Leave a commentA B C – Always Be Communicating!
March 21, 2011Now I know what you’re thinking, “shouldn’t that be, Always Be Closing.” Yes, if we were still living in the times of Glengarry Glenross or perhaps Boiler Room, the motto would be to “Always Be Closing.” That’s not the times More »
Posted in Strategy | Leave a commentIt’s going to cost Penney’s Pennies?
February 14, 2011This should be a lesson to all businesses that the people you hire could end up costing you more than their fees. It’s a great read, especially if you are in the process of hiring a search agency. The article More »
Posted in Search | Leave a commentSEO on a Small Budget
January 28, 2011This post regarding SEO is directed towards small and medium sized businesses. Let’s look at things from this perspective. You have a fairly new business. Only a year or two old. You’re launching your website and now need to figure More »
Posted in Search | Leave a commentCustomer Service, Be the Exception NOT the Standard
December 13, 2010Doesn’t it feel like the standard in customer service is, “how quickly can we get you off the phone”? Or “We’ll do whatever we can to get you as a customer but once you are a customer, we no longer More »
Posted in Strategy | Leave a commentSmall Businesses Focus Online Spend on Websites
November 18, 2010Looking to other low-cost marketing options A plurality of small businesses will keep their marketing budgets steady next year across the board, including spending on websites, direct mail, print, TV and social media, according to research by Zoomerang and GrowBiz More »
Posted in Social, Strategy | Leave a comment