Yearly Archives: 2012
Medical Practice Cost-per-Lead REDUCED by 77%!
October 3, 2012How did we do it? Remarketing! If you aren’t using “Remarketing” you are wasting a portion of your online advertising budget. What is Remarketing? Remarketing is a service that lets you reach people who have previously visited your site by More »
Posted in Search, Strategy | Leave a commentThe Down & Dirty with Paid Search (PPC)
July 18, 2012You have to pay to play. It’s not cheap, especially in the beginning. I’ll break it down for you. 1.) Each and every click WILL cost you money. Whether it be .10 cents, $10.00 or $100.00. It costs something. 2.) More »
Posted in Search | Leave a commentWhy Every Business Should Do ReMarketing
July 9, 2012First, what is remarketing? Here’s what Google says… Remarketing lets you show ads to users who’ve previously visited your website as they browse the Web. When you use remarketing, you’ll tag pages of your site that correspond to certain categories More »
Posted in Search, Strategy | Leave a commentGoogle’s Version of “Happy Feet” will Make You Dance Too!
June 20, 2012In an article published today on Inc.com called What You Need to Know About Google’s Penguin Update it talks about yet another change to Google’s search algorithm. This particular change deals more with Site-Wide Links and too many links from More »
Posted in Search | Leave a comment7 Ways Doctors Get More Facebook “Likes”
June 13, 2012First of all, why would a healthcare provider care about Facebook “Likes”? I mean, isn’t that just the online community for bettering your friend’s latest status update or bragging about your latest vacation? Yes it is…but for business-related purposes it More »
Posted in Creative, Social | Leave a commentWhen Should You Go Mobile?
June 11, 2012Every day new stats come out telling us why Mobile is here and here to stay. We get charts, graphs, blogs, news articles and other content that tells us where spending will be on Mobile in 2016. That’s great! However, More »
Posted in Mobile | Leave a commentWhy Most Doctor’s Websites Don’t Work
June 8, 2012The process works like this: FIRST: A potential new patient goes to Google and types in a keyword ( ie: plastic surgery ) NEXT: The visitor then clicks a link and goes to your website. If the visitor “likes” what they More »
Posted in Creative, Search, Strategy | Leave a comment