Last year Facebook had 150 million users with 200 million people visiting the website monthly. Now Facebook has more than doubled in size to 350 million users. It is estimated that by summer 2010 over half of all Internet users will visit Facebook at least once a month.
So, that is impressive right? Sure but consider this: “175 million ( 1/2 of all registered users ) log into Facebook every day.” Sheryl Sandberg, COO of Facebook.com
Advertising your business on social media sites like Facebook.com can give you a very targeted group to market your goods and services. Plus, people have “friends” that typically share alot of the same hobbies and interests as they do.
For example: Let’s say you own a Soccer Sporting Goods Store with a retail ( brick-and-mortar ) offline location. You want to drive more foot traffic into your store. Consider building a FREE facebook fan page and use Facebook advertising, along with your website, to promote and build that page. You can market your Facebook advertising to those people who are in your geographic location even further segmenting it ( if you like ) to those interested in sports. Maybe you want to target only “Soccer Moms”…you can do that. And, when you reach someone and they become a “Fan” they advertise it for free on their profile page to all of their friends. Talk about viral!
Need the ins-and-outs to advertising on Facebook and other social media websites? We can help!