How’s $3 million for 30 seconds sound? That is $100,000 per second in case anyone is counting. What a bargain! The Super Bowl has long been a prime audience for many of the nations biggest brands. Soft Drinks, Banks, and Beer top the list of companies willing to shell out the dough.
Budweiser has exclusive rights among during the broadcast leaving Coors to scramble for another way to capitalize on the “big game”. Coors Brewing Company is inviting its consumers to submit their user generated content ( VIDEOS ) online to win tickets to the event. The “Who Wants it More?” promotion runs for 5 weeks leading up to the Super Bowl. Consumers are challenged to create videos demonstrating why they deserve to get tickets to the 2008 Super Bowl.
Users upload their Coors videos to coorslight.com or coorsbeer.com along with an entry code that comes from specially marked cans and bottles. The promotion is advertised through web advertising, point-of-sale, out-of-home, and radio ads. I’m not sure the “entry code” is a great idea. Seems like that could conflict with the amount of submissions.
Coors will keep the videos on the site through the promotion period but “doesn’t have plans to use the submissions in further advertisements.” YEAH RIGHT! I see another Miller “Over the top” Home with Christmas Lights and Rockin’ Music Display coming. That started out the same way, got viral, and then Miller decided …”Hmmmm, this viral video thing might have some worth.”
Each week Coors is picking a winner. The weekly winners will then compete head to head I guess….why else would there be a weekly winner right?
I think this really has a chance to be a very cost effective yet rewarding campaign for Coors. Who knows….you might get the next “She Bang She Bang” dude or “LEAVE BRITNEY ALONE” guy.?. So far the entries are a little weak.
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