Are the days of search engine marketing dead…..or on life support? Probably not, but there are new opportunities for companies to reach their audiences that are beyond the traditional methods of organic search optimization and pay-per-click advertising.
These aren’t the old days anymore. The search boom was fun, but the Internet is huge and search isn’t the only game in town. There are an endless number of methods and places to spend your money besides Google, Yahoo! and MSN. Quit thinking about ranking #1 and start focusing on where your audience is.
Whether you are selling products or services, a well planned and executed social media campaign is a powerful strategy that will get you links, attention, conversions and traffic.