Forbes | BusinessWire | 11.06.07
Two of the Southwest’s top communication companies have decided to get more social.
Dallas-based Michael A. Burns & Associates Inc. (MB&A) has formed an alliance with YELLOW7 Interactive, a full-service Internet marketing company, to create a one-stop resource for developing, launching and managing online PR campaigns.
Headquartered in Little Elm, Texas, YELLOW7 offers a broad range of interactive marketing services, including blogs, consumer-generated media, online branding, site optimization and content management. MB&A is one of the largest PR firms in the Southwest, and specializes in media-centric marketing campaigns that are national or international in scope.
According to Jason Burgess, managing director of YELLOW7, the two agencies have joined forces to capitalize on the skyrocketing demand for emerging social media.
“A recent study showed that 93% of journalists now visit online press rooms,” Burgess said. “The Internet is becoming a primary engine in the field of journalism, not only as a tool for reporters and editors, but also as a powerful–possibly the most powerful–communications medium.
“We’re partnering with MB&A to create a team that combines online capabilities with broad-based expertise in traditional, off-line media relations. Together, the whole is greater than the sum of the parts.”
Michael A. Burns, CEO of MB&A, said: “Social media campaigns not only require Internet technology expertise, but strategic communication services as well. By combining our media relations skills with Yellow 7’s Internet capabilities, we both can offer clients a one-stop resource for social media solutions.”
About YELLOW7 Interactive
YELLOW7 Interactive is a new media and search-focused agency with over 10 years experience in website design and optimization. A specialist in developing rich media solutions online, YELLOW7 works with clients on a per project basis or on a multi-level, multi-functional marketing strategy. For more information, visit www.yellow7.com/.
About MB&A
Founded in 1989, Michael A. Burns & Associates Inc. (www.mbapr.com) is a full-service public relations firm with offices in Dallas and New York. One of the largest public relations agencies in the Southwest, MB&A is the exclusive Dallas partner of The Worldcom Public Relations Group (www.worldcomgroup.com), the world’s largest network of independent public relations agencies.