Below are 7 signs that it’s time to redesign your site:

7. Your Business Has Changed or Grown – Often the focus of the business must change in order to be competitive.  New service offerings or products are added resulting in a band-aid approach for the website.  A service is added to a site category that doesn’t really fit but it has to go somewhere, right? A redesign helps you reorganize your site to include added business offerings.

6. The Information on Your Site isn’t User-Friendly – This goes hand-in-hand with #7. When you stick items where they don’t belong it makes it difficult for people to find it…duh!  Adding a sitemap can help but usually a redesign/reorganization/restructure is in order when you discover that your site isn’t as “friendly” as it needs to be.

5. You aren’t getting good results in the search engines – “My site looks goooooooooood.  But, nobody can find me!” A redesign can help you fix that.  With SEO considered during the site design process, you can make sure the site is designed with SEO in mind and leave opportunities to maximize your SEO efforts.

4. It’s not bringing in inquiries and helping you to make sales – Isn’t this the whole reason you got a website in the first place?  “It’s like a 24 hour/7 day a week salesperson churning out lead after lead…blah, blah, blah.” A poorly designed website can actually hurt you more than a great website can help you.  Perception! Perception! Perception!  You get one change to make that good impression.  On the flip-side, a website that is designed to showcase your company in its best light can really add value and start off the engagement process on the right foot.

3. It’s costing you a fortune to update – “Johnson! I need the graphic with our old slogan removed and changed to our new mission statement!” If you are making alot of changes make sure this is brought up during the redesign.  Might be time to implement a CMS.

2. You apologize for the site when referencing it or handing out your business cards – Although this could easily be the #1 reason, and maybe it should be, I put it at #2.  This is usually what salespeople tell prospective clients.  Did you hear me?  This is what SALESPEOPLE ( who have no control over the website design ) tell prospective clients.  This is usually followed up with: “You’ll have to forgive us…..we are actually in the middle of redesigning our new website.”  Didn’t he tell you that last year?

1. It looks like it was designed in 1995 – This would look very similar to an upside down “L”.  Navigation will be on the left in a PLAIN box ( maybe gray ).  Logo will be at the top in a PLAIN box. Text will be in the middle in a PLAIN box.  Get the idea?  There will be no control over fonts, spacing, breaks, colors……  Hyperlinks will be blue, UNLESS you have already clicked it and then they will be purple….awesome!

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