More and more consumers join the ranks of the “lucky” broadbanders every day.   In fact, in mid-2006 the estimate was 42% of all Americans are using a broadband connection at home.  It is estimated that by mid-2007 this figure could be 65%.  Broadband is accounting for an explosion in self-created media.  35% of all Internet users are posting content to the web and most of those users are on broadband.  DSL has finally passed cable in the US and as new technologies are created, a host of “broadband isn’t available in my area” users will be created. 

What is one of the most popular uploads? VIDEO!

Videocasting is the method of electronically streaming digitally encoded video and audio data from a server to a client.  It is often referred to as streaming video.  The files are not downloaded but instead are “streamed” or broadcast in a manner similar to a television broadcast.  The videos are processed into a streaming format and delivered in a buffered fashion to minimize the strain on the Internet connection and maximize the experience of the content for the viewer.

The ability to send quality video over the web to another user has had its limitations.  What format to send, what file size, what resolution size, how to send, etc. have haunted developers for years.  “Will my target audience have the plug-in?” “Will they know what to do?” are just some of the questions that are now answered more easily.  With Videocasting, you can stream a video message, in a widely accepted flash standard, to an increasingly web-savvy group of users.  Users…..such a general term.  How about instead we refer to “users” as customers, clients, co-workers, employees….

Busy people have a limited window to receive your message.  With videocasting you can squeeze your message into that limited window.  Reading???? That is soooooo 2006.

Jon Burgess
YELLOWSEVEN
www.yellow7.com
www.yellowseven.com
Advertising. Marketing. Design. Search.