Dallas, TX, January 30, 2007 – YELLOW7 Interactive, the new media arm of YELLOWSEVEN Advertising, has been selected by Goldline Research as one of the 10 Most Dependable Web Design Firms of Texas. The list of the 10 Most Dependable Web Design Firms of Texas is published in the February 2007 issue of Texas Monthly.

“I am honored to have YELLOW7 Interactive selected by Goldline to receive this honor” said Jason Burgess, President and CEO of YELLOWSEVEN Advertising.

“We are pleased to have YELLOW7 Interactive on this list” said Ted Paff, Publisher of Goldline Research. He also said, “YELLOW7 Interactive exceeded all of our industry criteria and had outstanding client references.” Over 2000 web design firms were contacted regarding the Texas list and the response was overwhelming.

YELLOW7 Interactive is the new media arm of YELLOWSEVEN Advertising. YELLOW7 was founded nearly 10 years ago as a full service design agency. Over the years, YELLOW7 Interactive has produced many websites, stand-alone presentations, and marketing collateral all with design being the key emphasis. That emphasis is still present in YELLOW7’s overall company strategy. However, as the web as changed, so has YELLOW7. “It isn’t enough to produce an award winning website if nobody can find it” said Burgess. “That is why we encourage our clients to take advantage of YELLOW7’s successful search engine marketing and search engine optimization strategies. It’s a given that you are going to get great design…but now with better R.O.I.”Goldline Research is a list research and publishing company specializing in investigating the credibility and performance of companies in a variety of professional services industries. In order to be selected to a Most Dependable™ list, firms must meet all of Goldline Research’s industry criteria, have no consumer complaints, lawsuits or disciplinary actions and provide client references that are checked and scored based on a proprietary scoring system.

Contact Information:
YELLOW7 Interactive - Dallas
104 Hardwicke Lane
Little Elm, Texas 75068
http://www.yellow7.com
information@yellow7.com
972-731-6720 Phone
817-586-7033 Fax

The computer ships from Dell, I open the box, turn it on, hook it up to the Internet and start surfing the web at 800×600.  Talk about scrolling!  I was a master at it.  I could press in that scroll wheel and pan quicker than most.  Then you were told that just because your computer “comes with that resolution” you don’t have to keep it at that resolution.  WOW….welcome 1024 x 768 and look out for 1280 x 1024.

Since Y2K the 800×600 share of the Internet-visiting computers has been in a steady decline.  Have people figured out how to change their own resolution?  Sure.  But that isn’t why.  Computer manufacturers ship machines now at 1024+ resolutions and software developers ( including Game Developers ) are just about requiring a 1024+ resolution.  The graph below illustrates this trend:

The trend toward 1024 and 1280 resolutions means more than you might think.  When designing for 800×600 we typically keep “important” items such as navigation, news scrollers, images, key text, etc. above 400px.  We call this the ‘fold line’.  This term is more commonly used by Newspapers to determine placement for news stories.  Newspapers put their best stories in the upper half of the page ( or above the “fold”).  A website design concept with an overall height of 700px high means navigation and key elements should be in the top 400 pixels to make sure people browsing at 800×600 resolution view the content without having to scroll down.  But, if the accepted standard shifts from 800×600 to 1024×768, your “fold-line” moves down and you have more of that non-scrollable real estate to devote to key web elements.  If the trend shifts towards 1280, as the graph suggests, you have even more.

More “above the fold” area equals more “above the fold” advertising space.  The space was really always there.  The only difference is you used to have to scroll to see it.  A site owner keeping web stats and selling advertising could show that 80% of their site visitors are able to view, without scrolling, 30% more of the page than in 2002.  This space just became more valuable and therefore has the potential to earn greater returns for the site owner…..as well as the site advertiser.

Are there any “big websites” trending away from the 800×600 crowd?  You bet!  In 2006 we saw YAHOO.com introduce a wider website design.

Look for the trend toward 1280×768 to continue in 2007….a particularly exciting trend for designers and developers because the “canvas” just got larger.

By Jon Burgess | YELLOWSEVEN | http://www.yellow7.com

* 2007 figures are projected based off early year figures.

Hobert Pools

More and more consumers join the ranks of the “lucky” broadbanders every day.   In fact, in mid-2006 the estimate was 42% of all Americans are using a broadband connection at home.  It is estimated that by mid-2007 this figure could be 65%.  Broadband is accounting for an explosion in self-created media.  35% of all Internet users are posting content to the web and most of those users are on broadband.  DSL has finally passed cable in the US and as new technologies are created, a host of “broadband isn’t available in my area” users will be created. 

What is one of the most popular uploads? VIDEO!

Videocasting is the method of electronically streaming digitally encoded video and audio data from a server to a client.  It is often referred to as streaming video.  The files are not downloaded but instead are “streamed” or broadcast in a manner similar to a television broadcast.  The videos are processed into a streaming format and delivered in a buffered fashion to minimize the strain on the Internet connection and maximize the experience of the content for the viewer.

The ability to send quality video over the web to another user has had its limitations.  What format to send, what file size, what resolution size, how to send, etc. have haunted developers for years.  “Will my target audience have the plug-in?” “Will they know what to do?” are just some of the questions that are now answered more easily.  With Videocasting, you can stream a video message, in a widely accepted flash standard, to an increasingly web-savvy group of users.  Users…..such a general term.  How about instead we refer to “users” as customers, clients, co-workers, employees….

Busy people have a limited window to receive your message.  With videocasting you can squeeze your message into that limited window.  Reading???? That is soooooo 2006.

Jon Burgess
YELLOWSEVEN
www.yellow7.com
www.yellowseven.com
Advertising. Marketing. Design. Search.